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IG Ad Library

The ad reference library

Find your next great ad.

Discover ads worth studying. Save the ideas you love. Build your next campaign with a clearer starting point.

  • 10,835distinct creatives
  • 167advertisers
  • 13industries
A preview of the IG Ad Library search and saved-ad interface.

A better way to find your next idea.

Discover your next direction

Search real ads by brand, industry, format and angle to find fresh starting points for your next campaign.

Save the ideas that stand out

Keep a personal library of the ads you love, so great ideas are always within reach when you need them.

Organize your inspiration

Group saved ads into collections your team can share, annotate and present, so inspiration becomes a plan faster.

From first spark to your next brief.

  1. 01

    Discover

    Browse a growing library of real ads across industries and creative styles.

  2. 02

    Collect

    Save the ads that inspire you into organized collections your team can share.

  3. 03

    Create

    Turn references into original hooks, angles and briefs for your next campaign.

A few things you might be wondering.

A searchable library of real ads, organized by industry, format, awareness stage and creative angle — with collections for your team and a studio for turning references into original concepts.

Your next idea is out there.

Go find it