Terms of use

Reference, not reuse

IG Ad Library is a research tool. Ads in the library belong to their advertisers and were captured from public ad listings, which are linked from every ad. Use them to study structure, angle and format. Do not copy or republish another advertiser’s artwork, copy, logos or trademarks.

Labels are suggestions

Awareness stages, angles, audiences and other tags are automated or curator suggestions about creative intent. They do not describe targeting, spend or performance.

AI-generated concepts

Generated hooks and angles are drafts. Review every claim, price and offer before you publish. You are responsible for the ads you run.

Fair use

Accounts are free during the preview. To keep the service fast for everyone, exports and AI generation have limits, and automated scraping is not allowed.