Find the thinking behind the ad.
Explore 296 collections of real ad examples. Read the opening, examine the evidence and turn a reference into a test for your own product.
Explore the full library
Three public examples in every collection.
Industries
Compare the buying decisions, messages and creative patterns in each market.
- Beauty and personal care ad examples816 captured artworks
- Business finance and HR ad examples125 captured artworks
- Consumer apps, finance and education ad examples1,300 captured artworks
- Creators and digital products ad examples168 captured artworks
- Food, fitness and wellness ad examples1,637 captured artworks
- Home services and contractors ad examples976 captured artworks
- Home, apparel and consumer tech ad examples2,781 captured artworks
- Local services ad examples120 captured artworks
- Parenting and kids ad examples325 captured artworks
- Pet products and services ad examples684 captured artworks
- SaaS and AI ad examples1,380 captured artworks
- Travel agencies and tours ad examples319 captured artworks
Brands
Study three distinct creatives from an advertiser and compare its captured approaches.
- Acorns ad examples36 captured artworks
- adidas ad examples69 captured artworks
- AG1 ad examples170 captured artworks
- AirOps ad examples62 captured artworks
- Alo Yoga ad examples130 captured artworks
- Angi ad examples360 captured artworks
- Article ad examples15 captured artworks
- Away ad examples26 captured artworks
- Babbel ad examples36 captured artworks
- Babylist ad examples99 captured artworks
- Base44 ad examples26 captured artworks
- Bath Fitter ad examples44 captured artworks
Creative angles
Explore the argument an ad makes: the benefit, evidence and reason to act.
- Automation and delegation ad examples497 captured artworks
- Comparison angles ad examples342 captured artworks
- Cost savings ad examples629 captured artworks
- Curiosity and unexpected openings ad examples557 captured artworks
- Education and mechanism ad examples2,687 captured artworks
- Problem and frustration ad examples700 captured artworks
- Product features ad examples604 captured artworks
- Quality and accuracy ad examples632 captured artworks
- Revenue and return on investment ad examples378 captured artworks
- Social proof ad examples1,818 captured artworks
- Time savings ad examples1,483 captured artworks
Ad formats
Examine how a frame or sequence organizes its message and evidence.
- Before and after ad examples30 captured artworks
- Carousel ad examples278 captured artworks
- Checklist and educational ad examples29 captured artworks
- Comparison creative ad examples36 captured artworks
- Lifestyle and destination ad examples350 captured artworks
- Offer and promotion ad examples176 captured artworks
- Product showcase ad examples801 captured artworks
- Screenshot and interface ad examples86 captured artworks
- Static image ad examples8,657 captured artworks
- Testimonial and review ad examples54 captured artworks
- Text-led statement ad examples193 captured artworks
Awareness stages
Compare the starting point a creative appears to assume about its reader.
Industry strategies
Study a particular format, angle or awareness stage within one market.
- Beauty and personal care: education and mechanism ads93 captured artworks
- Beauty and personal care: most-aware ads123 captured artworks
- Beauty and personal care: problem and frustration ads67 captured artworks
- Beauty and personal care: problem-aware ads106 captured artworks
- Beauty and personal care: product features ads52 captured artworks
- Beauty and personal care: product showcase ads239 captured artworks
- Beauty and personal care: product-aware ads249 captured artworks
- Beauty and personal care: social proof ads156 captured artworks
- Beauty and personal care: static image ads496 captured artworks
- Beauty and personal care: time savings ads117 captured artworks
- Business finance and HR: automation and delegation ads26 captured artworks
- Business finance and HR: carousel ads11 captured artworks