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IG Ad Library

Hims ad examples.

Explore three distinct Hims ads from a snapshot of 88 captured artworks. Compare the opening, supporting evidence and next action before adapting an idea to your own product.

By IG Ad Library · Updated October 23, 2026

Selected from 88 distinct artworks. Archive snapshot: October 22, 2026.

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How to study Hims's advertising

Start by comparing the choices in these three captured Hims creatives: the opening promise, the evidence offered and the next step. The most common specific angle in the larger 88-artwork collection is education / mechanism, appearing in 86 artworks. That pattern describes the archive, not the brand's campaign objective or results.

Who the adaptation could serve
A planning audience for your adaptation: people considering a change to a daily routine. Treat this as a brief-writing starting point; an ad's wording does not reveal the advertiser's actual targeting.
Evidence to prepare
Use accurate ingredient or feature information and an honest demonstration of the routine.

Three ads, broken down.

Routine-based advertising has two jobs: make the desired change recognizable and make the first step credible. Separate taste, convenience and product facts from claims that would need additional substantiation.

Hims static image ad: Learn 5x more* about your health with Labs by Hims, including testosterone, heart health, metabolic health, and more.

Hims

Source on Meta, opens a new tab

Static image · Captured 2026-10-19

“Learn 5x more* about your health with Labs by Hims, including testosterone, heart health, metabolic health, and more. Not available in Hawaii. Eligibility and provider order required. Doctor developed insights and action plans include re”

The archive suggests a education and mechanism approach. Use the captured wording to assess that interpretation.

Why this approach may work
A useful explanation connects a visible input, process and result. It gives the reader a reason to believe that the outcome is possible.
What to question
Which step in the explanation can the customer verify? Remove technical detail that does not help answer that question.
A variation to test
Compare a short process demonstration with an outcome-first opening while keeping the offer unchanged.
Evidence to use
A real demonstration of the mechanism and its output.
Hims static image ad: Get Wegovy® with Hims, along with personalized care that actually puts you first.

Hims

Source on Meta, opens a new tab

Static image · Captured 2026-10-19

“Get Wegovy® with Hims, along with personalized care that actually puts you first. Why Hims? ✅ FDA-approved GLP-1 pill and pens available ✅ Medication as low as $149/mo—membership fee of $39 for first month, $149 thereafter ✅ 100% onl”

The copy contains price or saving language. Read the monetary claim alongside the product, comparison period and purchase conditions.

Why this approach may work
A useful explanation connects a visible input, process and result. It gives the reader a reason to believe that the outcome is possible.
What to question
Verify the baseline and total commitment before using a similar numerical or promotional claim.
A variation to test
Compare a value-first opening with a price-first opening for the same valid offer.
Evidence to use
An accurate price or saving calculation, including material conditions.
Hims static image ad: Wegovy® Pill Microdose Plan is here with Hims. Built for guys with less weight to lose — a gentler way to start with a 1.5mg once-daily pill.

Hims

Source on Meta, opens a new tab

Static image · Captured 2026-10-19

“Wegovy® Pill Microdose Plan is here with Hims. Built for guys with less weight to lose — a gentler way to start with a 1.5mg once-daily pill. Why Hims? ✅ Once-daily oral pill, 1.5mg starting dose ✅ Membership: $39 first month, then $14”

The copy contains price or saving language. Read the monetary claim alongside the product, comparison period and purchase conditions.

Why this approach may work
A useful explanation connects a visible input, process and result. It gives the reader a reason to believe that the outcome is possible.
What to question
Verify the baseline and total commitment before using a similar numerical or promotional claim.
A variation to test
Compare a value-first opening with a price-first opening for the same valid offer.
Evidence to use
An accurate price or saving calculation, including material conditions.

Claims and offers are reproduced from captured ads. The breakdowns are creative hypotheses to evaluate with your own audience and results.

What shows up in this collection?

In this 88-artwork set, the most frequent specific angle labels are education / mechanism (86 creatives) and quality / accuracy (77 creatives). The selected examples come from Hims (2026-10-19), Hims (2026-10-19), Hims (2026-10-19). Compare the opening wording and evidence across those examples before choosing one variable to test.

Understand awareness stages
Suggested creative angles in 88 artworks
AngleArtworksShare
Education / mechanism8697.7%
Quality / accuracy7787.5%
Contrarian / curiosity7686.4%
Cost savings2528.4%
Social proof1112.5%

An artwork can have several suggested angles. These are frequencies in the captured archive, not measures of campaign performance.

How this collection was assembled

This page uses 88 distinct artwork hashes attributed to Hims in the October 22, 2026 archive snapshot. Counts use one canonical captured source per artwork. Angle labels can overlap. Format and awareness labels are research suggestions; they do not establish targeting or results.

How to turn this approach into a test.

  1. 1. Choose the audience situation

    Describe the reader's problem and current alternative. For this context, start with: people considering a change to a daily routine. Write down what they already understand before choosing an awareness-stage opening.

  2. 2. Change one main creative variable

    Compare a short process demonstration with an outcome-first opening while keeping the offer unchanged. Keep the offer and landing page comparable so you can interpret the creative difference.

  3. 3. Gather proof before production

    Use accurate ingredient or feature information and an honest demonstration of the routine. Replace the reference's claims and branding with evidence and assets you can use for your own offer.

  4. 4. Define the result before launch

    A candidate measure here is cost per first purchase. Decide the conversion definition, attribution window and decision rule before comparing variants. Use the same reporting basis and record costs alongside response rates.

Turn the reference into your next test.

Adapt the opening, audience and evidence to your own product. Choose one variable to change and a measure that reflects your campaign objective.

Creative test details

Your test brief

Creative test brief

Reference: Hims — Hims ad examples

Audience: People considering a change to a daily routine

Desired outcome: Find a product or routine they can realistically use

Opening to test: Compare a short process demonstration with an outcome-first opening while keeping the offer unchanged.

Evidence to show: A real demonstration of the mechanism and its output.

Next action: Choose the next step that matches your offer

Primary measure: Cost per first purchase

Comparison: change the opening; keep the audience, offer and destination consistent.

Decide the budget, evaluation window and acceptable acquisition cost before the test.

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Questions about these examples.

What can I learn from these Hims examples?

The examples make Hims's captured advertising easier to compare through captured copy, a source link and a hypothesis to test. Routine-based advertising has two jobs: make the desired change recognizable and make the first step credible. Separate taste, convenience and product facts from claims that would need additional substantiation.

How should I turn a reference into a test?

Compare a short process demonstration with an outcome-first opening while keeping the offer unchanged. Use your own artwork and substantiated claims. For this research context, cost per first purchase is a possible primary measure; choose the measure that matches your actual campaign objective.

Do these examples prove which ads performed best?

The archive records creative examples, not advertiser spend, conversions or return on ad spend. Frequency and repeated appearances do not establish performance. Evaluate your adapted idea with your own campaign results.

Keep exploring.

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